A respected wine critic needed a professional digital platform to share articles, reviews, wine ratings, and industry insights with a growing audience. The existing setup did not support structured content publishing or user subscriptions, limiting engagement and profits. The client required a modern, scalable platform for a content-rich website with a clear structure, seamless tiered membership functionality, and a user experience that reflected the credibility of their work.
We partnered with the client to design and develop a complete digital platform from the ground up. Our team handled both UX/UI design and full web development, creating a system that allows the critic to manage and publish content easily. We built a tiered membership system to support subscribers, implemented a clear navigation framework, and ensured the platform delivered a seamless experience across all devices. Throughout the process, we provided consulting on content structure, usability, and growth strategy.
• Complete UX/UI design and custom web development. • Structured content management system for publishing reviews and articles. • Membership functionality for paid and registered users. • Clear information architecture to organize extensive content. • Responsive design optimized for desktop, tablet, and mobile. • Consulting on user experience and long-term growth strategy. • Performance optimization and ongoing support. • Full ownership of all assets and documentation by the client.
The new platform transformed the client’s online presence into a fully functional publishing and membership hub. Readers can now explore detailed wine reviews, articles, and exclusive content through a seamless interface. The membership system supports subscriber growth and provides a scalable foundation for future features. The result is a professional, content-rich platform that enhances the critic’s brand and strengthens their relationship with readers.
